
The Founder
Mirko Menichelli
My passion for watchmaking began many years ago, born from a genuine appreciation for mechanical excellence, design and the timeless value that defines the great timepieces. What started as a personal interest has become, through commitment, dedication and a constant pursuit of excellence, a profession I have carried forward successfully for over ten years.
Throughout my career, I have built a solid reputation in the luxury watch industry, becoming a trusted point of reference for collectors, enthusiasts and professionals alike. My work is founded on expertise, transparency and the ability to offer highly qualified guidance, as well as carefully selected opportunities for buying and selling exceptional timepieces.
The Journey
From Dubai to Rome
A defining chapter in my professional growth was the experience I gained in Dubai, one of the world's most important markets for high-end watchmaking. There, I had the opportunity to build commercial and professional relationships with some of the most influential and respected names on the international scene, broadening my understanding of the market and consolidating an exclusive network of contacts.
Today, I own a carefully selected network of dealers that brings together some of the most sought-after and authoritative operators, both nationally and internationally. This network is a true added value for my clients, allowing me to access the finest watches available on the market and offer tailored solutions for every need.
My mission is to continue creating value through expertise, integrity and passion, guiding each client in the discovery and appreciation of the world's finest timepieces.
Our Numbers
A Network Built Over Time
10+
Years in Business
Dubai
International Experience
Roma
Our Boutique
100%
Transparency and Authenticity
The Boutique in the Heart of Rome
To further strengthen the direct relationship with our clients and offer a concrete point of reference for enthusiasts, I opened my boutique in the heart of Rome. A place created to guarantee transparency, reliability and professionalism, where every client can enjoy an exclusive experience and receive qualified guidance in the purchase and sale of prestigious watches.

